Sentry Interactive announces the launch of its 3-in-1 digital front desk display, The Sentry Tower.

Sentry Interactive introduces the Sentry Tower, a premium 55″ freestanding touch screen display that combines a digital receptionist, advanced digital communications, and digital visitor check-in. The Sentry Tower can be installed in any location that has high occupancy or visitor footfall. This may be entrance points or waiting rooms within commercial spaces, hospitality, retail environments, residential, or healthcare facilities.

The Sentry Tower’s digital receptionist provides a digital face to face solution to aid and update users on their daily schedule and provide clear direction to ensure efficient flow around the workplace from a remote location. This can be implemented across multiple locations with fewer full-time receptionists required.

On average it costs up to $260,000 to run a 24/7 front office team of four, for one building per year. By installing one Sentry Tower in a lobby, staffed positions can be replaced to provide a 47% reduction in operating costs with our out of hours digital front office solution.

Cost savings scale, as your business scales. The Sentry Tower allows one person to manage several lobbies on multiple floors or buildings. The payback period can be as short as 90 days.

The Sentry Tower brings people together through interactive digital signage. Displaying internal and external communications. From customizable internal messaging, displaying corporate updates, work events and socials to external brand loyalty programs, news, weather and transport updates, the Sentry Tower successfully educates and engages building occupants with up-to-date and relevant information.

A recent study by Gallup showed that organizations with effective internal communications are 3.5x more likely to outperform those that aren’t. They also found that companies with an engaged workforce are 21% more profitable.

The Sentry Tower’s content can be controlled from anywhere, at any time through cloud-based digital signage software. Upload or modify content 24/7 to ensure events, building information and communications are current. Content can be scheduled to show changes automatically at a particular time making the Sentry Tower perfect your whole portfolio of buildings.

The third function of the Sentry Tower is its automated digital check-in option. By digitizing the check-in process, the Sentry Tower streamlines front desk operations. Sentry Interactive’s system allows guests to check-in and check-out quickly and easily, whilst also providing staff members with real-time information on the volume of visitors in a building at any given time.

To learn more about the Sentry Tower’s digital receptionist, check in and communications features watch the video here.

About Sentry Interactive

Sentry Interactive is a workplace technology innovator that positively disrupts the way building and facilities are managed. Our cutting-edge technology transforms workplaces into efficient, secure, and connected environments by delivering advanced digital communications and smart building access to streamline building flow and create a frictionless experience.


William Bainborough

Board of Directors

William is an experienced British entrepreneur, founder, and accomplished board executive and advisor for a number of businesses. He is the CEO and co-founder of Doordeck, the world’s only true cloud-based access control aggregator. He is also the managing director and founder of Group Secure, a leader in providing security, CCTV, and access control solutions, products, and installation for high-net-worth individuals in the UK. 

William established his first business at just seventeen and brings 20-plus years of in-depth experience and industry knowledge. He has a proven track record for building businesses from the ground up—and then leading them to profitability and a successful exit across a myriad of sectors including hospitality, retail, security, telecommunications, and e-commerce. William’s leadership, vision, and experience in creating cutting-edge SaaS-based technology platforms will prove invaluable for Sentry Interactive moving forward.

Denis Hébert

Denis Hébert


Hébert began his career at Honeywell International where he held several leadership positions including Managing Director for the Automation and Controls business in France and eventually President of the NexWatch Corporation from 1999-2002. Hébert led HID Global as President & CEO over a transformative 12-year period from 2002-2015, where he provided strategic guidance and grew the business tenfold through a mix of strong organic and acquisitive growth. Most recently, Hébert was President of Feenics Corporation which is a cloud-based access control company that was successfully sold to ACRE LLC at the end of 2021. Hébert also served on the Board of Directors for the Security Industry Association (SIA) from 2009-2020 and was nominated to be Chairman of the Board for SIA from 2016-2018. He is currently Chairman of the Board for Nightingale Security based in Newark, CA.

Stephen Taylor Matthews

Board of Directors
Stephen is a very accomplished attorney, member of the Texas State Bar, licensed commercial real estate broker, and an avid philanthropist. He is an experienced executive board member, serving in leadership positions for more than 20 community councils and corporate boards—ranging from Boy Scouts of America to the ABBA Business Leaders Council, and most recently the American Bank BOD, the Real Estate Council of Austin, and the Marbridge Foundation BOT. With more than 35 years experience, Stephen and his firm, Barrond & Adler, L.L.P. are devoted to eminent domain cases in Texas.

Jon Davis

Board of Directors

Mr. Davis is an Experienced corporate board member, having served on boards of public, private equity-backed, and venture-backed companies. Jon possesses deep industry expertise in dairy, food processing, food technology and manufacturing, and food, beverage, and entertainment services. 

During Jon’s tenure of 25 plus years, he’s led operations, research and development, and mergers and acquisitions. He’s served as CEO and has been the founder and active board member for many successful enterprises—from startups to billion-dollar corporations. While COO and CEO of Davisco Foods International, Jon built a state-of-the-art cheese plant which was awarded the United States Dairy processing plant of the year in 2005 by Dairy Foods magazine. Currently, Jon is active with several non-dairy projects, including investments in local real estate, the Wayzata Brewworks, and his latest venture the new CōV restaurant in Edina’s Galleria.

Joe Caldwell

Founder and Chairman of the Board

Joe is an American entrepreneur, investor, and accomplished executive. He has co-founded, founded, and led many successful businesses, including US Internet, a leading fiber internet service provider, Securence, a leading provider of email filtering software, and Ravon, an industry-leading digital voice communications service. 

It was Joe’s venture, Municipal Parking Services (MPS), that inspired him in 2020 to start Sentry Interactive, an advanced touchless and staffless detection platform.

Caldwell currently serves as CEO and Chairman of the Board for Municipal Parking Services (MPS), a global tech company based in Austin, TX responsible for inventing and patenting technologies that assist in parking and security enforcement.

Joe was named one of Minnesota’s 500 Most Powerful Business Leaders for the past two years—and is a seasoned corporate board member. He’s served on boards of public, private equity-backed, and venture-backed companies—and has deep industry expertise in all aspects of digital technology.

Jason Bohrer

Jason Bohrer

Board of Directors

Jason Bohrer is one of the visionaries behind our mission to bring people back together safely and securely, in any environment, through Sentry’s advanced digital communications and detection platform. With over two decades of senior leadership experience, Jason’s track record of success spans across sales, operations, product innovation, strategy, and technology for domestic and global companies like Bexar Technology Partners, CPI Card Group, HID Global, and Motorola, Inc. Prior to launching Sentry Interactive, Jason was actively involved with several key technology transitions across multiple industries, including the contact and contactless EMV transitions in the U.S. payments industry and the adoption of smart card and mobile technologies in the global access and identity market. Jason was an inaugural member of the University of Chicago Executive Institute and holds a bachelor’s degree in Economics from the University of Texas at Austin. He also serves as the Executive Director for two industry-leading not-for-profit organizations: the Secure Technology Alliance and the U.S. Payments Forum.
Brent Terry

Brent Terry

Chief Operating Officer
Brent Terry leads the operations and solutions organizations at Sentry. This includes all product innovation, development, and operations management. A veteran in the technology space, Brent has more than 30 years of experience across a myriad of industries, like physical security technology and building automation, SAAS, hardware and software product development, internet, digital TV, interactive TV, digital media, telecommunications, and medical products and services. Prior to Sentry, Brent has spun up successful startups and led high-performing teams for some of the biggest global, Fortune 500 companies, including ARRIS, Conerco, Motive Communications, SeaChange International, and IBM. Brent holds a BS in Computer Science from the University of Louisiana. He also is the committee Chairman and Program Director for a non-profit organization responsible for the rollout of smart cards for physicians and first responders.