STI CARD Showcases the Innovative SENTRY INTERACTIVE Ecosystem at SICUR 2024

Sentry Interactive’s end-to-end, cloud-based platform revolutionizes access control and visitor management with its award-winning readerless mobile access software and exciting new range of visitor experience products for the modern workplace.

Madrid, February 1, 2024

STI Card is set to showcase the innovative SENTRY INTERACTIVE ecosystem, redefining traditional access control and visitor management, at SICUR 2024, Spain’s premier Security Fair. The Sentry Interactive ecosystem introduces connected workplace technology solutions for the modern workplace, seamlessly adapting to the current hybrid work environment. Combining intelligent mobile access technology with a digital visitor experience, the integrated system is designed to be remotely managed and scalable, optimizing 24/7 building, visitor and access management while enhancing worker and visitor interaction and engagement.

Sentry Mobile Access is the cornerstone of the Sentry Interactive ecosystem. This world-first reverse engineered mobile access solution that operates without the need for physical readers, a software-first approach to upgrade to mobile access. Unlike other cloud-based access control systems, it doesn’t necessitate replacing or discarding existing traditional access control readers, it sits on top of legacy systems and can be installed remotely. Integration with a combination of leading access solutions (Genetec, Lenel S2, Gallagher, Paxton etc.) enables unification of disparate systems for centralized building access management through respective applications.

The mobile application leverages Sentry’s cloud infrastructure, enabling mobile entry via smartphone NFC technology on both iOS and Android. Users can open doors securely by tapping the phone on the wireless door tile that utilizes NFC technology or via QR code scan. 

Sentry’s flagship 3-in-1 digital kiosk, the Tower, is a large freestanding touchscreen display (55″) which serves as a remote managed, 24/7 digital visitor experience hub. Displaying workplace communications, managing visitor check-in, and acting as a digital receptionist. Its visitor management function has calendar integration with Google and Microsoft Outlook to activate Sentry Mobile Access, connecting the ecosystem. The Edge is the latest kiosk display introduced by Sentry, an 8” tablet display that provides an option for different use-cases where a Tower might not be fitting.  

The Sentry Interactive ecosystem caters to various applications, from corporate buildings to hospitals, schools, coworking spaces, and hospitality. Its intuitive operation involves users receiving virtual digital credentials, while administrators manage access and communications through a cloud platform, accessible via any device.

Their solutions have been awarded the New Product and Solution (NPS) Award by the Security Industry Association and recognized as the Most Valuable Product by SSI magazine. It has also been listed among the top 30 most innovative technology products of 2022 by the same magazine.

“We are thrilled to be exhibiting with STI Card at SICUR 2024. It provides us with the ability to get in front of the key leaders within the European security channels and learn more about the pain that clients are experiencing when adopting technology as part of their future focused hybrid workplace strategy. I look forward to discussing how our disruptive approach to mobile access and visitor experience can complement their clients needs.”

Guy Adderley, Sentry Interactive, Director of Sales and Operations, EMEA

“Our company always strives to adapt to market needs, and for this reason, our alliance with Sentry Interactive reinforces the idea of seeking innovative solutions with a quality that stands out in the market and always aims to provide the best service to our customers. For us, the Sentry ecosystem represents a technologically disruptive commitment, and the opportunity to showcase their solutions at our booth at this year’s SICUR trade show provides us with a chance in the security and property management market to offer all our customers an innovative, integrated, and modern product.”

Antonio López, STI Card, General Manager

About STI Card

(Soporte Técnico Integral de Tarjetas S.L.) is a 100% Spanish company, founded in 1990. Our 34 years of experience has made us specialists in the world of plastic card. We are distributors of the best brands of card printers on the market (MATICA, Evolis, etc.) and we advise our customers on the best solution to meet their needs in plastic identification cards, loyalty, access, from manufacturing to customization.

Since 2013, we have been marketing the advanced access and presence control systems VIRDI (now Ubio) for Spain and we are the official distributor of CMITECH’s dual iris and facial recognition biometrics.

We are committed to providing innovative and reliable technologies for a safer and more efficient work environment.

About Sentry Interactive

Sentry Interactive is a leading provider of scalable cloud access control and visitor experience technology. Designed for the modern hybrid workplace, Sentry Interactive’s connected workplace technology provides workplaces and property managers with flexibility and the opportunity to attract, occupy and retain tenants and visitors. Sentry are committed to transforming modern front desk operations, helping workplaces achieve an ROI and improve tenant, employee and visitor experience.


Pedro Nieto Fernandez
Tel: 91 327 44 74 / 626 424 856.

William Bainborough

Board of Directors

William is an experienced British entrepreneur, founder, and accomplished board executive and advisor for a number of businesses. He is the CEO and co-founder of Doordeck, the world’s only true cloud-based access control aggregator. He is also the managing director and founder of Group Secure, a leader in providing security, CCTV, and access control solutions, products, and installation for high-net-worth individuals in the UK. 

William established his first business at just seventeen and brings 20-plus years of in-depth experience and industry knowledge. He has a proven track record for building businesses from the ground up—and then leading them to profitability and a successful exit across a myriad of sectors including hospitality, retail, security, telecommunications, and e-commerce. William’s leadership, vision, and experience in creating cutting-edge SaaS-based technology platforms will prove invaluable for Sentry Interactive moving forward.

Denis Hébert

Denis Hébert


Hébert began his career at Honeywell International where he held several leadership positions including Managing Director for the Automation and Controls business in France and eventually President of the NexWatch Corporation from 1999-2002. Hébert led HID Global as President & CEO over a transformative 12-year period from 2002-2015, where he provided strategic guidance and grew the business tenfold through a mix of strong organic and acquisitive growth. Most recently, Hébert was President of Feenics Corporation which is a cloud-based access control company that was successfully sold to ACRE LLC at the end of 2021. Hébert also served on the Board of Directors for the Security Industry Association (SIA) from 2009-2020 and was nominated to be Chairman of the Board for SIA from 2016-2018. He is currently Chairman of the Board for Nightingale Security based in Newark, CA.

Stephen Taylor Matthews

Board of Directors
Stephen is a very accomplished attorney, member of the Texas State Bar, licensed commercial real estate broker, and an avid philanthropist. He is an experienced executive board member, serving in leadership positions for more than 20 community councils and corporate boards—ranging from Boy Scouts of America to the ABBA Business Leaders Council, and most recently the American Bank BOD, the Real Estate Council of Austin, and the Marbridge Foundation BOT. With more than 35 years experience, Stephen and his firm, Barrond & Adler, L.L.P. are devoted to eminent domain cases in Texas.

Jon Davis

Board of Directors

Mr. Davis is an Experienced corporate board member, having served on boards of public, private equity-backed, and venture-backed companies. Jon possesses deep industry expertise in dairy, food processing, food technology and manufacturing, and food, beverage, and entertainment services. 

During Jon’s tenure of 25 plus years, he’s led operations, research and development, and mergers and acquisitions. He’s served as CEO and has been the founder and active board member for many successful enterprises—from startups to billion-dollar corporations. While COO and CEO of Davisco Foods International, Jon built a state-of-the-art cheese plant which was awarded the United States Dairy processing plant of the year in 2005 by Dairy Foods magazine. Currently, Jon is active with several non-dairy projects, including investments in local real estate, the Wayzata Brewworks, and his latest venture the new CōV restaurant in Edina’s Galleria.

Joe Caldwell

Founder and Chairman of the Board

Joe is an American entrepreneur, investor, and accomplished executive. He has co-founded, founded, and led many successful businesses, including US Internet, a leading fiber internet service provider, Securence, a leading provider of email filtering software, and Ravon, an industry-leading digital voice communications service. 

It was Joe’s venture, Municipal Parking Services (MPS), that inspired him in 2020 to start Sentry Interactive, an advanced touchless and staffless detection platform.

Caldwell currently serves as CEO and Chairman of the Board for Municipal Parking Services (MPS), a global tech company based in Austin, TX responsible for inventing and patenting technologies that assist in parking and security enforcement.

Joe was named one of Minnesota’s 500 Most Powerful Business Leaders for the past two years—and is a seasoned corporate board member. He’s served on boards of public, private equity-backed, and venture-backed companies—and has deep industry expertise in all aspects of digital technology.

Jason Bohrer

Jason Bohrer

Board of Directors

Jason Bohrer is one of the visionaries behind our mission to bring people back together safely and securely, in any environment, through Sentry’s advanced digital communications and detection platform. With over two decades of senior leadership experience, Jason’s track record of success spans across sales, operations, product innovation, strategy, and technology for domestic and global companies like Bexar Technology Partners, CPI Card Group, HID Global, and Motorola, Inc. Prior to launching Sentry Interactive, Jason was actively involved with several key technology transitions across multiple industries, including the contact and contactless EMV transitions in the U.S. payments industry and the adoption of smart card and mobile technologies in the global access and identity market. Jason was an inaugural member of the University of Chicago Executive Institute and holds a bachelor’s degree in Economics from the University of Texas at Austin. He also serves as the Executive Director for two industry-leading not-for-profit organizations: the Secure Technology Alliance and the U.S. Payments Forum.
Brent Terry

Brent Terry

Chief Operating Officer
Brent Terry leads the operations and solutions organizations at Sentry. This includes all product innovation, development, and operations management. A veteran in the technology space, Brent has more than 30 years of experience across a myriad of industries, like physical security technology and building automation, SAAS, hardware and software product development, internet, digital TV, interactive TV, digital media, telecommunications, and medical products and services. Prior to Sentry, Brent has spun up successful startups and led high-performing teams for some of the biggest global, Fortune 500 companies, including ARRIS, Conerco, Motive Communications, SeaChange International, and IBM. Brent holds a BS in Computer Science from the University of Louisiana. He also is the committee Chairman and Program Director for a non-profit organization responsible for the rollout of smart cards for physicians and first responders.